I Need Africa 2.0

If you’ve been around the Mocha Club for a few years, there’s a good chance you’ve seen and heard the phrase “I Need Africa more than Africa needs me.” Sounds crazy, right? Aren’t we the ones helping them?

This whole idea was born out of a sleepless night in 2008, when Barrett (Mocha Club founder) was living in Ethiopia and the thought of “I need Africa more than Africa needs me” was keeping him awake, and he had to put this feeling into words. With the hunch that this might resonate with others who’ve had a similar experience, Mocha Club took those thoughts and launched the original I Need Africa (INA) campaign later that year, with this video, the original INA t-shirt, & hundreds of bloggers sharing how Africa has impacted so many of us in similar but unique ways.

Now, almost 5 years later, the INA story remains the heart behind all that we do at Mocha Club. We find that the more we continue to give to Africa, the more we receive, and we want to continue to challenge the perception that Africa needs only our pity and charity, and instead seek to reveal the truth that its people have much to offer.

So, INA is back for round 2. There’s a new video and some amazing new products we’ve launched in partnership with our sister company fashionABLE. And this time we’ve pulled out some quotes from the INA story to highlight as themes, to focus on the glorious truths that Africa gives us. The first one is peace:


There a few ways to respond & get involved…
If you’re not a current Mocha Club member, JOIN THE CLUB and then pick one of the 2.0 products (an exclusive fashionABLE INA scarf or the INA pocket tee) for FREE. If you’re already a member, now’s the perfect time to INVITE your friends to join you! When they join, you BOTH get to choose a FREE product!*
The INA 2.0 products are also available for purchase in the MC store.

We also want to start a new conversation about Africa, and need your help! The INA page has some graphics and suggestions on how to share the #ineedafrica story.

INA 2.0 products

INA 2.0

*Limit 2 free items per person, per collection.
*If you have questions about inviting and your unique personal URL, email us at info(at)themochaclub.org)
*Once you (or your friend) join, you’ll receive an email giving you instructions on how to get your free stuff!

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