Be inspired : Emily with “Consider the Wldflwrs”

Our team at Mocha Club loves working and living in Nashville, Tennessee – a place known for it’s community and the inspiration from it’s members. These individuals are the best in their craft and we want to share them with you!  This blog series features locals that inspire us through their unique/beautiful/innovative…we could go on and on..approach to life, business and community.  We love their businesses and  want to showcase them in this new series – where simply,  we want to inspire others by what inspires us.


Emily Howard :: Consider the Wldflwrs

I started my business as a creative endeavor that would allow me to give back to the community. As a lover of all “fashion for cause” companies, I had dreamt of working for one myself someday. I didn’t start Consider The Wldflwrs knowing that it would turn into my full time job but hoping that I would be able to make a little money and give back on the side as I started applying for jobs and “proving myself” as a potential employee. From the start, I knew that Consider The Wldflwrs would have a journey of it’s own and I had no idea what it would look like. By the time our first birthday rolled around we had done shows in Brooklyn and Nashville, started selling internationally online, designed flowers for a Kinfolk event and were featured in Nashville Lifestyles. To this day and month we have grown each month since and every month is an adventure!

The Nashville community has made an incredible impact on my business. There is nothing like the creative support that the Nashville community offers. People spread love through word of mouth, social media and by just showing up. One of our best examples of having a supportive community is through our Wldflwr.ink Workshops. We teach floral design throughout the year that allow us to connect with and make friends with the customers buying our product online. Workshop after workshop have been sold out, proving that this Nashville community is incredibly supportive.

When I first opened the online store I was giving 45% of our sales to a non-profit in Tyler, TX called Victory of Heart. Our mission statement, discovering wild beauty and encouraging thirsty hearts, lined up with the mission of Victory. They were a small group of women dedicated to pouring into younger, high school age girls. When CTWF first started, the jewelry was a totally different vibe. I made vintage, one of a kind necklaces out of watches, chain and hardware that I found at the flea market. My expenses were hardly anything and I was able to give a large portion of the sales away. As the jewelry expense changed so did the percentage that we were giving. Last year Victory of Heart became part of the boys and girls club in Tyler and no longer needed funding, which was incredible! For a couple months we saved 10% and in November of 2014 I gave away necklaces to young women that I met on my mission trip in Honduras. The necklace we gave away is called The Wldflwr and is a stamped yellow or rose gold necklace with our logo on it. For this trip, I had 15 necklaces that came with a translated card explaining the meaning of The Wldflwr and encouraging the women to always remember they are loved and called to great things. I returned home with incredibly unique stories that I have yet to write about on the Wldflwr.ink Blog! Through the holiday season and January we decided to give our 10% locally. Thistle Farms is an incredible non-profit and an inspiring program to donate 10% of our online sales to. As we move forward into 2015, we will also begin saving for the same community in Honduras. My goal is to give both locally and to begin meeting needs in a small village in Honduras. Their current need is for instruments so that they can start a music program, it’s not a coincidence that we happen to live in Nashville!

From the beginning of my design process, I have always been inspired by nature. Seeing a shape, pattern or design in nature and simplifying is always my design mission. Nature is one of the most creative phenomenons ever. Drawing inspiration from nature feels so natural and almost always gives more meaning to a piece.

The name Consider The Wldflwrs comes from Luke 12:27 in the Bible. “Consider how the wildflowers grow. They do not labor or spin. Yet I tell you not even Solomon in all his splendor was dressed like one of these. If that is how God clothes the grass of the field, which is here today, and tomorrow is thrown into the fire, how much more will he clothe you – you of little faith!” The verse has always stood out to me and especially when I was younger, was so hard to remember. As our mission statement summarizes, our goal as a company is to encourage women (and people) to stand up and know that they have everything they need to be living out the life that God called them to. It’s so easy to lay down excuses, “If I only had X amount of money..” and to be stagnant in the life that is easy to live, but God doesn’t call us to take the easy route. In starting this company, I am so glad I chose a name that would also constantly encourage us in our mission.

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